I was watching television the other night, you may have noticed a lot of my blogs are about television show or commercials I have seen. Watching television is the only me time I have to unwind and decompress from a usually hectic day at work. Some of you may have seen this commercial it is by Dove. It starts out with a girl probably about 10 years old standing on a sidewalk. In fast motion they flash all of these billboards in front of her of swimsuit models, lingerie models, supermodels, dieting, ect. The next frame of the commercial shows the girl sitting on a coach watching a cheerleader on television looking really depressed, it is truly a sad image. The caption on the screen say, “Girls are under more pressure now than ever.” Dove is going the extra steps to help girls with their self-esteem through a workshop. These workshops have been created to help girls realize that they are beautiful even if they are not supermodels. These groups also give girls the opportunity to work with other girls and women to show them they are not alone, there is always someone there for you. As of right now 2 million average girls have begun to see themselves as beautiful. Dove has always been a big supporter of women and making them feel beautiful. The Dove Campaign for Real Beauty was launched to serve as a starting point for societal changes to widen the definition and discussion of beauty. Dove’s mission: to make more women to feel beautiful everyday by widening stereotypical views of beauty.
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